- 1. This is, by and large, a useful translation, but it’s worth considering that some idioms don’t work as well with smaller screens, styluses, and four-way rocker switches.
- 但是有些情形下，可能有些习惯用法并不好用，特别是在较小的屏幕、使用写字笔和四项按钮的情况下。
-- 来源 -- About Face 3交互设计精髓
- 2. While this certainly isn’t a comprehensive list, it’s worth considering the following:
- 下面我们讨论一些针对这些设备设计时要注意的地方。
-- 来源 -- About Face 3交互设计精髓
- 3. We peer in the window at our leisure, considering, choosing, or ignoring the goods offered to us—no questions asked.
- 我们可以在有空时观看橱窗，考虑，然后选择。 或者不理会所提供的商品，没有问题要问；否则选择就会像审问一样强加给我们。
-- 来源 -- About Face 3交互设计精髓
- 4. If your application deals with one primary document or object type, it’s worth considering whether it makes sense to use that for the menu name.
- 如果某个应用主要是处理某一种文档或者对象，那么可以考虑把这种文档或者对象作为菜单的名字，这样可能更有意义。
-- 来源 -- About Face 3交互设计精髓
- 5. Something worth considering here is that even a customer who has visited your site several times before and may be familiar with what you offer and with Web interaction idioms in general, may not visit your site frequently enough to memorize organizational constructs.
- 这里值得考虑的是，尽管某个顾客曾经访问过你的网站，也对你提供的内容和一般的网站规则是熟悉的，其访问的频繁度也不一定会让他记得住网站的组织结构。
-- 来源 -- About Face 3交互设计精髓
- 6. Regardless of how desirable your designs are to customers and users, without considering the viability and feasibility of the proposed solution there is no chance that the product will thrive.
- 要知道无论你的设计多么讨人欢喜，如果忽视设计方案的可行性与生命力，那么产品注定无法畅销。
-- 来源 -- About Face 3交互设计精髓
- 7. It’s worth considering that while the first two basically behave like mice (with different ergonomic factors), tablets and touch screens are a bit different.
- 我们应好好考虑前两种操作起来还有些像鼠标（虽然人机工程学上有所不同），数字化写字板和触摸屏就有点不一样了。
-- 来源 -- About Face 3交互设计精髓
- 8. Of course, visual design must serve both of these ends, as well as the effective communication of key brand attributes, which is often particularly important considering the commercial nature of most transactional sites.
- 当然视觉设计也是必需的，它服务于上述两个方面。 也是有效传递关键品牌属性的手段，这是大多数交易类网站中特别重要的商业本质。
-- 来源 -- About Face 3交互设计精髓
- 9. Although companies have been considering the implications of brand as it relates to traditional marketing and communication channels for some time now, many companies are just beginning to address branding in terms of the customer experience.
- 尽管每个企业都已经考虑到品牌内涵，知道品牌会关系到传统的市场销售和未来的交流渠道，但许多企业才刚刚开始从用户体验的方面对待品牌问题。
-- 来源 -- About Face 3交互设计精髓
- 10. When considering whether it makes sense for personas to have business or social relationships, think about:
- 当我们考虑人物角色之间的社会关系或者业务关系是否有意义时，可以先想想下面的情况。
-- 来源 -- About Face 3交互设计精髓
