- 1. Similarly, marketing, sales, and other business units follow their own well-established methods for ensuring the commercial viability of new products.
- 同样，市场营销部门、销售部门和其他商业部门也都遵从着各自十分成熟的方法，来保证产品在商业上的生存能力。
-- 来源 -- About Face 3交互设计精髓
- 2. Plenty of Web sites still exist out there, in the form of personal sites, corporate marketing and support sites, and information-centric intranets.
- 现在互联网上存在大量的网站，有各种形式的个人网站、公司的销售和支持网站，以及提供大量信息的企业内部网站。
-- 来源 -- About Face 3交互设计精髓
- 3. Marketing organizations may create business plans based upon aggregated and statistical data without fully understanding how individual users and customers are likely to behave.
- 市场机构可能根据综合的统计数据制订商业计划，而不详细考虑用户个体可能出现的行为。
-- 来源 -- About Face 3交互设计精髓
- 4. Marketing personas shed light on the sales process, whereas design personas shed light on the product definition and development process.
- 市场人物角色有助于清晰阐述销售过程，而设计人物角色有助于清晰阐述产品定义和开发过程。
-- 来源 -- About Face 3交互设计精髓
- 5. At the same time, sales, marketing, and management often demonstrate the product to customers, reporters, partners, and investors who are themselves unfamiliar with the product.
- 与此同时，销售人员、市场人员和管理人员经常要向不熟悉软件的顾客、记者、合作伙伴及投资商演示产品——他们可能没有一个是专家用户，甚至中间用户。
-- 来源 -- About Face 3交互设计精髓
- 6. The marketing profession has taken much of the guesswork out of determining what motivates people to buy.
- 市场专业经常以猜测的方式确定用户的购买动机，一个最有力的工具就是市场划分。
-- 来源 -- About Face 3交互设计精髓
- 7. The authors have seen their clients repurpose personas across their organization, informing marketing campaigns, organizational structure, and other strategic planning activities.
- 本书作者已经看到使用这种方法的客户重新调整其组织内的人物角色，为销售活动、组织结构及其他策略规划活动提供信息。
-- 来源 -- About Face 3交互设计精髓
- 8. Substantial work is often required to translate a style guide for marketing collateral into a meaningful look-and-feel for an interactive product or Web site.
- 接下来具体的工作就是将把用于市场营销的风格指导转换成用户交互产品或者网站的有意义的“外观和感觉”。
-- 来源 -- About Face 3交互设计精髓
- 9. Marketing professionals may be familiar with a process similar to persona development because it shares some process similarities with market definition.
- 市场人员可能熟悉人物角色创建的过程，因为它和市场定义过程有着某种相似。
-- 来源 -- About Face 3交互设计精髓
- 10. Metaphors helped structure these critical design features and made for good marketing copy but were never the main appeal.
- 隐喻有助于组织这些关键的设计特性和开辟好的市场份额，但它从来不是主要的吸引力。
-- 来源 -- About Face 3交互设计精髓
